Freiburg, April 29, 2019 - The investment company Marondo Capital, headquartered in Munich and Stuttgart, acquires shares in the e-commerce platform provider OXID eSales from LBBW Venture Capital, Kreditanstalt für Wiederaufbau (KfW) and Mittelständische Beteiligungsgesellschaft Baden-Württemberg (MBG). At the same time, Roland Fesenmayr, co-founder and CEO at OXID eSales, is expanding his existing investment and acquiring further shares from founding shareholders.

Hansjörg Ruof, partner and co-founder of Marondo, justifies the commitment to OXID: "Marondo sees OXID as the leading platform provider for the digitization of established medium-sized businesses. Today, the company is already excellently positioned with well-known customers, with a high-performance integration platform for omni-channel sales on the one hand and integration of the supplier side on the other. OXID will continue to expand the lucrative software and cloud business in the coming years and will also establish international grwoth. We want to accompany this development in the long term."

With a new shareholder, OXID eSales wants to expand its growth through internationalization, software and cloud business.

Roland Fesenmayr is now the second largest shareholder of OXID after Marondo due to the acquisition of shares from the previous shareholders. He explains his strategy: "With Marondo, I am pleased to have gained a strong investor who not only has an IT and software background, but also has extensive international experience. Today we are on a very profitable growth path. We finance this growth from current income. It is a real asset to have with Marondo and IBG Beteiligungsgesellschaft Sachsen-Anhalt, two very strong financing partners backing us, and who can invest significantly in future development. With the new shareholder structure, we are sustainably strengthening our growth prospects".

About OXID
OXID eSales AG is one of the leading providers of e-commerce solutions and services. On the basis of the OXID platform, scalable, modular and high-quality web shops can be set up and efficiently operated in all industries, for B2B as well as for B2C. In the B2C business companies such as Bitburger, Trigema, AIDA and SCHIESSER rely on OXID. Mercedes-Benz used parts centers, GROB-WERKE and Murrelektronik, among others, use the comprehensive solution as B2B shop operators. The modular standard software is individually implemented by over 150 solution partners. A constantly growing Open Source community provides new and market-driven impulses with which the software fully meets the current and future demand. Webshop, mobile and point of sale (POS) cover the entire multichannel spectrum.

About Marondo
Marondo is an innovative investment company for fast-growing, technology-focused companies of the next generation of medium-sized businesses in Germany and DACH. The fund invests in companies in the classic German engineering disciplines within the framework of majority and minority transactions. This includes the industrial sectors, software & IT, industry 4.0, environmental technologies, new materials as well as medical technology and health technologies. In addition to substantial expansion capital, Marondo offers liquidity solutions for existing shareholders. The partnership is supported by four partners with over 70 years of industry experience, 85 financed companies and several hundred transactions in the last two decades.

Further information:
OXID eSales AG: Nicole Lipphardt, Bertoldstraße 48, D-79098 Freiburg, Germany
Phone +49 761 368 89 162, Fax +49 761 368 89 29
E-mail:, Web: 
PR agency: vibrio. Communication Management Dr. Kausch GmbH, Madeleine Pilpin, Rundfunkplatz 2, D-80335 Munich, Germany
Phone +49 89 32151 619, Fax +49 89 32151 77
E-mail:, Web: